Worldwide the ability of organizations to succeed in difficult times is being tested as never before. Risks and uncertainties in the global economy, political instability, rapid advances in technology, changing customer values, needs and expectations, the redefinition of entire industries and competitive landscapes as well as demanding financial markets are just some of the issues on the minds of today's business executives. Success demands strong leadership and the careful application of each and every business tool at their disposal.

Against this backdrop, Outsourcing is receiving ever-increasing attention as a business tool of enormous power and versatility.

Outsourcing is simply the transfer of operational responsibility of either business processes or infrastructure management to an external service provider.

Global outsourcing spending is in excess of $1 trillion dollars and growing rapidly.

The recent economic crisis worldwide has brought outsourcing to the forefront as a way to reduce costs and better shape businesses for long term competitive advantage.

Today, Outsourcing has undeniably become a standard business practice across every industry in large to small companies like.
Corporations are looking inward to determine what core competencies they should retain and what areas might be appropriate for outsourcing, be it information technology or Business Processes or Services.

Outsourcing today enables an organization to save money, increase ROI and provide you with access to best-in-class practices and services.

Successful Asian companies of the future will be those that view outsourcing not as a sign of weakness but as a strategy for empowerment.

Large number of US and European firms are cutting costs by outsourcing - time and capital intensive business processes to countries like India, Australia, China, Israel and Ireland.

India - Business Opportunity
If the Last decade of the last century belonged to Indian software industry, the first decade of the New Century might well be that of IT enabled services (ITES).

IT enabled outsourcing represents approximately 40 percent of the estimated $214 billion global outsourcing market and is expected to grow at about 18 percent

The Indian ITes Industry is currently worth around Rs.10, 000 crores.

A Nasscom - McKinsey study reports that by '08, export revenues from the Indian ITes Industry could touch $24 Billion while Internationally the ITes industry is expected to touch $ 140 Billion.

Success in software has given India a BRAND and Value proposition in the software industry applies to IT enabled services as well.

From software to business processes or IT enabled services, Outsourcing is the key to gain that competitive edge. This coupled with relevant skill sets and infrastructure provide a tremendous business opportunity for Indian IT companies.

Realizing the enormous offshore business potential and its advantages to the Indian economy, Nasscom had decided to shift its sales pitch from marketing Indian software skills to promoting India as a business process outsourcing destination.

India's strength lies in providing IT enabled outsourcing services owing to its
 

	Significant cost advantage
	Large talent pool
	English speaking population
	Time Zone effectiveness
	Fast Growing Telecommunication infrastructure
	Govt. incentives and support

The Spectrum of Information technology enabled service (ITES) is wide and includes among others Contact Centers, Medical Transcription, Back office operation, Insurance claim Processing, Legal Databases, Digital content development / animation, Data processing, Online education, HR outsourcing, Engineering & Design, Pharma Research & development and GIS services and Web design.

The Outsourcing Business Promotion Council of India (OBPC India)